Mewt
Payment App Redesign
Rethinking the user experience of a payment app to retain customers and increase engagement.
Mewt is an app that allows you to collect payments from customers and transfer money easily and quickly. You can accept payments using any UPI app, BNPL, and your Mewt business account. Additionally, you can accept merchant payments online with the Mewt for Business app.
Over two months, I led the Mewt project and executed the product design process. I collaborated with stakeholders, performed competitive analysis, conceptualized, created prototypes, conducted research and interviews, and developed use cases and workflows. This allowed me to improve the user experience of the Mewt application, which led to increased engagement and retention.
Rethinking user experience of the application to retain customers and increase engagement of the customers.
Contextual Enquiries & Desk Research
In order to gain a comprehensive understanding of the expectations of different stakeholders in the system, we conducted a thorough contextual inquiry. This inquiry provided us with valuable insights into the existing application and the challenges faced by users, which has confirmed our next step in solving the issue of customer retention and engagement.
Competitors Analysis
We focused on the business user accounts of the Mewt app and compared its user experience to that of Paytm, Google Pay, PhonePe, and Bharat Pay, as these are the most commonly used payment apps in India based on our research and inquiries.
User Journey Maps & Empathy Maps
As part of developing Mewt, the team conducted user research with small business owners who make daily payments up to 2 lakhs. This included mapping their payment journeys and creating an empathy map to better understand user needs and pain points, which informed design decisions.
Personas
Using the insights and understanding gained through various exercises, we created a few personas to imagine the Mewt mobile application in multiple scenarios and use cases.
Information Architecture
Based on insights and assumptions gathered throughout the process, we propose a new information architecture that can help Mewt retain and engage users.
Wireframes & Low-fidelity Designs
After conducting research, we visualized the application and reviewed low-fidelity wireframes with the product teams and recruited users approximately three weeks later.
UI Explorations
We presented our final visual output to Mewt by analyzing UI trends. We used the analogy of being young but mature in the world of transactions and incorporated selected features for the application.
Final UI Design
The final design showcases a modern, mature aesthetic that resonates with business users while maintaining ease of use for payment transactions.